The online business world is huge and it’s expanding every day. There are new people trying to break into it and there are seasoned veterans, all looking to make their next deal. There is no shortage of products out there to help you in your quest either! It doesn’t matter what you think you want to do, someone has tried it and has “the best XXX” to get you to the top of the financial mountain FAST!
How do you navigate through all of the offers and all of the hype, to find something that’s real and valuable and might actually help you grow (or start) your business? If you figure it out…send me a message – PLEASE – because I am very seriously afflicted with Shiny Object Syndrome.
Shiny Object Syndrome, for those of you who aren’t familiar with it, is the inability to pass up taking a look at every offer that comes along…and often involves also purchasing those offers…because you simply cannot imagine life without THAT THING. What this means is that the creator of that offer (and every other offer that catches your attention and causes you to drag out your credit card) has NAILED it when it comes to identifying your PAIN POINT(S).
The art of writing copy ✍🏻 – creating the tantalizing sentences that catch our attention as we browse through the online world – is exactly that…an ART. Getting the reader to continue reading past the headline is the first step, so that headline has to have a HOOK 🎣 . And that hook is the reader’s pain point…something the reader wants to have, or wants to lose, or dreams of doing…you get the picture. By drawing on that pain, the advertiser has nabbed the reader.
Then the next step is to make sure the reader knows that the pain is going to be relieved soon. That involves the STORY. 🎭 It has to be a great story – something that keeps the reader’s attention and promises to solve the problem(s).
And then comes the final step, the OFFER. This is the key point 🗝 , where FOMO strikes the reader 🙆🏻♀️ (Fear Of Missing Out). If the advertiser can convince the reader that they will NEVER achieve what they’re hoping to achieve, or that the pain will NEVER go away without this product or service, the reader is sold.
I started examining various ads and offers with the hope of learning this art – I want to become a great copywriter…I’d even settle for being reasonably good. So I look at lots of offers every week. The problem is, I also have lots of pain points! 🤦♀️ That means these great copywriters are singing my song!
How can I study them and learn from them, when I’m so busy buying all their products and services instead?! 🤷♀️